Our Services

How we work

1. The Idea: Defining how we create authentic connections aligned with commercial purpose.

Insight
• We are insightful through our understanding of audiences, really digging into what will motivate them to remember the experiences we create.
• We believe it’s a virtuous circle that needs to be fueled by feelings and emotions closely connected to the brand.
• We leverage those motivating feelings and emotions to drive action and influence customer behavior, which leads to brand growth.

Strategic thinking
• Based on our understanding of your target audience, we’ll conceive and design the entire brand experience around a core idea that works through-the-line.
• At the start of every project, we’ll establish desired outcomes. Ensuring that everything we do is measurable and focused on achieving business and brand objectives.
• We like to get involved from the beginning of the process to ensure that an experiential campaign dovetails into everything else that is happening along the way.
• We ensure we drive KPI’s at every step whilst being considerate with the budget.

Conceptual design
• We have a diverse range of creative talent to help realise our ideas in 2D and 3D mediums.
• We pride ourselves on original, creative ideas that wow and inspire our audiences big and small.
• Our experienced production team are also always on hand to validate our creative thinking ensuring feasibility at each stage.

2. Experiences

Delivering a great experience takes planning but also passion to go the extra mile.
Brand activation‍
• Our experiential background spans from activating brands that have sponsored an event or festival to more recently creating owned events and festivals for our clients.
• We maintain great relationships with event and festival owners as well as venues and spaces to ensure we drive great value for our clients as well as having a good understanding of what is required from the start.

Production delivery
• We take the idea from concept to reality. We work with a team of trusted, best-in-class partners to help us deliver remarkable brand experiences.
• We monitor and optimise everything as we go meaning that we don’t waste time.

Event management
• We specialise in developing event programs that are creative, deliver value for money and provide not just satisfaction but inspiration to your guests.
• WEST SA can work as an extension to your existing team or take charge of the entire event.

3. Make it BIGGER.

Making moments live on through engaging content & measuring impact.

Content creation
• We create content before, during and after the live experience to distribute via paid, earned and owned social and digital channels to extend the reach of the activity far beyond the live audience that originally felt it.
Amplification
• When people share our experiences we know we’ve done our job.
• Word of mouth is the best promotion of all and through great experience and original ideas we feel we can deliver organic amplification.
• Everything we do is designed to inspire and create opportunities for live audiences to share their experiences with their friends and family on social media.

Evaluation
• Sales and KPI’s are directly attributed to brand experience activity, so it’s really important to us that the results of the activity we deliver are felt by the business as well as the customers.

We believe that great experiences can lift people out of the everyday and make them feel alive in ways that they’ll always remember.

We are an independent agency which means no-one has a stake in our business, nor can they influence how we work. We like it this way as it gives us autonomy to make decisions that are in our clients best interest.

We’re always open and transparent with all our clients, secrets serve no-one’s interests and if we aren’t honest with our people then how can we expect them to be honest in their work.